Vesper

Reaching procurement and category buyers across European F&B

Vesper provides commodity and ingredient intelligence to F&B procurement teams — pricing benchmarks, supply forecasts, and market signals across hundreds of categories. Their buyers — Heads of Procurement, Category Managers, Sales Directors at suppliers — sit deep inside complex food and beverage organisations and are very hard to reach through any single channel.

They needed consistent, qualified pipeline across the European F&B landscape: branded food, beverages, ingredients, hospitality, and grocery — without building an internal multilingual SDR team.

• Highly specialised buyer personas across procurement and category management
• Multi-vertical: branded food, drinks, ingredients, hospitality, grocery
• Multilingual coverage across UK, DACH, Benelux, Iberia, Nordics
• Crowded procurement-tech market with established competitors

Multi-channel outbound targeting F&B procurement leaders

We built a coordinated calling and email programme targeting procurement, category, and senior commercial buyers at branded F&B, hospitality groups, and ingredient suppliers across Europe.

150 enterprise leads engaged in 6 months

Vesper engaged 150 enterprise procurement and commercial leaders across European F&B — including booked demos with JOE & THE JUICE, Duvel Moortgat, Fentimans, Hero, Wahaca, and Baxters, plus positive responses from Pret a Manger, Twinings, Compass Group, Fever-Tree, Maldon Salt, and Läderach.

What made this engagement successful

• Domain-fluent calling — Callers held credible conversations about commodity pricing, sourcing risk, and category management.
• Dual-persona messaging — Separate angles for procurement (cost/risk) and commercial/category leaders (margin/forecasting).
• Multilingual reach — Native-speaking coverage across UK, DACH, Benelux, Iberia, and Nordics.
• Recognisable F&B logos — Pret a Manger, Twinings, Compass Group, Fever-Tree, Duvel, Fentimans, and others all engaged inside the first 6 months.