We generate leads in
Supply Chain Software

Your sales team deserves a full calendar.

Lynn is the only outbound agency built exclusively for supply chain, logistics, and procurement software — with domain-trained teams who speak your buyers' language, literally and technically, wherever they are in the world.

Week of 20 Apr10 meetings
Book a meeting
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9:00
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Demo — VP Supply Chain
Demo — VP Operations
Discovery — Supply Chain Dir
Demo — Head of Procurement
Discovery — Head of Ops
Demo — CPO
Demo — VP Procurement
Discovery — Head of SC
Demo — Head of Logistics
Demo — VP Supply Chain
Qualified demos, guaranteed
ENFRDEESITPTfluent speakers
Trusted by supply chain, logistics, and procurement software companies across Europe
Meight
Sutherland
Hyperplan
Alpega Group
Descartes
Kpler
Trayport
Mintec
Volue
FreightGate
BuyCo
Easy4Pro
Vesper
Matium
Tendereasy
WowFlow
Optimix
ShipmentX
Meight
Sutherland
Hyperplan
Alpega Group
Descartes
Kpler
Trayport
Mintec
Volue
FreightGate
BuyCo
Easy4Pro
Vesper
Matium
Tendereasy
WowFlow
Optimix
ShipmentX
THE GUARANTEE

Guaranteed results.
Or we keep going.

We agree on a target number of qualified demos before we start. If we don't hit it, we keep working at no extra cost.

No retainer agencies hedging with "activity reports." A specific target, a specific deadline, and a written guarantee tailored to your market.

Alpega
80+
demos per month
Mintec
30+
demos per month
Easy4Pro
28+
demos per month
Who We Reach

Enterprise accounts. Senior decision-makers.

We book meetings into the world's largest freight operators, manufacturers, and procurement organisations — and we get straight to the people with the budget and authority to buy your software.

FREIGHT & LOGISTICS

Global 3PLs, freight forwarders and carriers

Enterprise operators managing complex transport networks across road, air, and sea

Examples
Kuehne+NagelDB SchenkerDSVXPO LogisticsDHL Supply ChainGeodis
Titles We Book
  • Chief Operations OfficerC-suite
  • Chief Logistics OfficerC-suite
  • VP Freight & TransportVP
  • VP Supply ChainVP
  • Director of LogisticsDirector
  • Head of OperationsHead of
MANUFACTURING & INDUSTRIAL

Large-scale manufacturers with complex supply chains

Industrials running multi-site production, global sourcing, and distribution at scale

Examples
SiemensABBVolvo GroupCaterpillarSaint-GobainSchneider Electric
Titles We Book
  • Chief Supply Chain OfficerC-suite
  • Chief Procurement OfficerC-suite
  • VP Global SourcingVP
  • VP OperationsVP
  • Director of ProcurementDirector
  • Head of Indirect SpendHead of
RETAIL & CONSUMER GOODS

Retailers and FMCG companies managing high-volume supply chains

Operators under constant pressure on demand planning, inventory, and supplier management

Examples
UnileverNestléCarrefourTescoHenkelDanone
Titles We Book
  • Chief Supply Chain OfficerC-suite
  • Chief Operations OfficerC-suite
  • VP Demand PlanningVP
  • VP Inventory ManagementVP
  • Director of Supply ChainDirector
  • Head of S&OPHead of
2,298+
qualified demos booked for clients
$45M+
new pipeline generated
C-suite to Head of
seniority verified before every booking
ICP-matched
every contact checked against your ideal profile
First Mover Advantage

The first vendor in the room almost always wins.

Enterprise supply chain deals run anywhere from 130 days to over a year, and involve more than a dozen internal stakeholders. Once a competitor is sitting in that evaluation, displacing them is extraordinarily difficult. The company that gets there first shapes the criteria, the shortlist, and ultimately the decision.

Lynn reaches 90% of your addressable market before your competitors do.

We're reaching out to your target accounts right now — the only question is whether they hear from you first, or someone else.

A Typical Enterprise Deal - Who Gets There First
130–170 day cycle
1
Day 1 - Lynn Books The Meeting
You're first in the room
Your AE runs discovery with the VP Supply Chain before any competitor has made contact. You set the agenda, uncover the real pain, and start building trust.
First mover advantage secured
2
Weeks 4–8 - Evaluation Begins
You shape the shortlist
Because you were first, you've already influenced how they think about the problem - and what they look for in a solution. Competitors enter the evaluation on your terms.
3
Weeks 8–20 - Late-Stage
Competitors arrive - too late
Other vendors finally reach out. Stakeholders are already deep in your evaluation. Displacing an incumbent mid-process is rare - the switching cost in time and political capital is too high.
Close
Deal closed - before the room got crowded
The vendor who arrived last never had a chance.
The cost of being second
0%
of your market is unreached right now
Every day without an outbound engine running is a day a competitor is getting into those accounts ahead of you. The market doesn't wait.
The Lynn advantage
0+
precision dials and targeted email sequences into your market, every day
While your team focuses on deals in motion, Lynn is reaching your full addressable market by phone and email — ensuring you're consistently first to the table.
The guarantee
15-30 demos
in 90 days — or we keep working
Between fifteen and thirty first conversations with decision-makers who fit your ICP. At your average deal size, it takes one closed deal to pay for the programme many times over. Guaranteed.
The Process

Precision and Speed.

We build highly targeted lists and run coordinated outbound — calling and email, working together. Fluent in 6 languages, high volume, relentless execution.

Step 1

GTM Strategy & List Build

Our GTM engineers research your market, map every decision-maker that fits your ICP, and build segmented lists by region, role, and pain point. You launch with a precise target set — not a generic database pull.

Step 2

Personalised Email Sequences

We write multi-step email campaigns tailored to each segment — referencing their industry, tech stack, and specific challenges. Every sequence is written in the prospect's language by fluent copywriters, crafted to feel like a one-to-one message, not a mass blast.

Step 3

200+ Dials Per Day

Fluent speakers across 6 European languages, with full English coverage for the US and global markets. While email sequences warm accounts, our callers get decision-makers on the phone and book directly into your calendar.

Step 4

Qualified Demos, Guaranteed

Within 90 days, your calendar is full of qualified prospects — booked through calls, email replies, or both — ready to discuss your solution. Minimum floor written into the contract; no cap on the upside.

How your pipeline will look with Lynn

Focus on closing deals while we deliver qualified demos.

What we handle
We map your ICP across your target markets and build verified contact lists.
Week 0
Mon
Tue
Wed
Thu
Fri
Your ICP mapped, lists built, and email sequences written.
How We Compare

Why clients choose Lynn.

There are plenty of outbound agencies. Most are generalists running the same playbook for any software company that will have them. Lynn is built for one market, and one market only — and that specificity shows up in every part of how we operate.

Category▪ LynnGeneric SDR AgenciesIn-house SDR Team
Specialisation
Vertical focus
Supply chain, logistics and procurement — exclusively
Every caller, every script, every GTM campaign is engineered for this vertical and nothing else.
Generalist — rotates reps across any software vertical
Depends on who you hire - domain expertise rare and expensive
Buyer knowledge
Our teams understand TMS, WMS, S&OP, and procurement workflows
Built through hundreds of thousands of dials and email campaigns in this exact buyer universe.
Brief trained only — buyers see through it within 30 seconds
Possible — but takes 6+ months to hire and walks out with every leaver
Coverage
Languages and markets
English, French, German, Spanish, Italian, Portuguese — fluently
Fluent speakers on the phone and multilingual email copy written in each language. Primary coverage across Europe and the US, with proven results globally.
English only, or language capacity at extra cost
Expensive to hire multilingual SDRs locally across multiple markets
Outreach volume
200+ precision dials per day — plus hyper-targeted GTM email campaigns
Calling and personalised email campaigns reinforce each other across every market.
Variable — often email-only, or volume prioritised over ICP targeting accuracy
40–60 dials per day per rep — capacity limited by headcount
Commitment & Risk
Results guarantee
Agreed demo target with a written guarantee — or we keep working at no extra cost
A specific number tailored to your market, a specific deadline, no wiggle room.
Effort guaranteed, outcomes not — activity reports, not results
No guarantee — and costs continue regardless of output
Time to first meeting
Week 3 — no ramp, no recruitment delay
GTM campaigns launch in week one, calling by week two, first bookings typically arrive by week three.
4–8 weeks typical onboarding before results begin
4–6 month ramp before a new SDR operates at full productivity

Still evaluating your options?

Book a 20-minute call. We'll tell you honestly whether we're the right fit — and if we're not, we'll point you to someone who is.

Talk to us

Questions we hear every time.

If something isn't covered here, book a call - we'll give you a straight answer, not a sales pitch.

Still have questions?

Book a 20-minute call. No pitch — just straight answers about whether this works for your market.

Book a call →
Pricing depends on scope — the number of markets, languages, and volume of outreach. A company targeting the US in English is a very different programme to one running six-language European outreach with multiple callers. Book a call and we'll give you a clear number based on your actual requirements.
Where we operate

6 languages. Global coverage. Based in the UK.

world mapENFRDEESITPTUS

Your sales team deserves a full calendar.

We build your GTM engine, fill your pipeline with qualified demos, and guarantee results. Book a call and we'll show you exactly how it works for your market.

Book your strategy call →