Procurement / Tendering

Tendereasy

How Lynn built a consistent pipeline of 20 qualified demos per month for a procurement tendering platform targeting enterprise buyers.

Markets: Benelux, DACH, France

20
demos per month
3
markets covered
Enterprise
buyer level
Ongoing
extended engagement
The Challenge

Needed steady flow of qualified demos with enterprise procurement buyers

Tendereasy offers a procurement tendering platform that streamlines RFx processes for enterprise organisations. They needed consistent, qualified pipeline with procurement decision-makers.

Their target buyers — Heads of Procurement, CPOs, and category managers — are notoriously difficult to reach through email alone.

  • Hard-to-reach procurement buyers
  • Cold email alone wasn't generating enough pipeline
  • Needed coverage across Benelux, DACH, and France
  • Enterprise sales cycle requiring senior-level engagement
What We Did

Targeted calling into procurement decision-makers

We built a calling programme focused on procurement leaders at enterprises running complex tendering processes.

1
Procurement buyer mapping
Identified organisations with active or upcoming tendering challenges — the right moment to engage.
2
Multilingual deployment
Native English, German, and French callers trained on procurement processes and tendering workflows.
3
Consistent calling programme
Daily high-volume calling with strict qualification criteria for every meeting booked.
4
Pipeline optimisation
Ongoing script refinement and market prioritisation based on conversion data.
The Results

20 qualified demos per month, consistently

Tendereasy now receives a reliable flow of qualified meetings with enterprise procurement decision-makers across three European markets.

20
demos per month
3
markets covered
CPO+
average seniority level
Ongoing
engagement continues
Why It Worked

What made this engagement successful

  • Procurement domain expertise — Callers who understand tendering processes, RFx workflows, and procurement pain points.
  • Phone over email — Procurement leaders rarely respond to cold email. A phone call in their language gets through.
  • Consistency — 20 meetings per month, every month, giving Tendereasy a predictable pipeline they can plan around.

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