Tendereasy
How Lynn built a consistent pipeline of 20 qualified demos per month for a procurement tendering platform targeting enterprise buyers.
Markets: Benelux, DACH, France
Needed steady flow of qualified demos with enterprise procurement buyers
Tendereasy offers a procurement tendering platform that streamlines RFx processes for enterprise organisations. They needed consistent, qualified pipeline with procurement decision-makers.
Their target buyers — Heads of Procurement, CPOs, and category managers — are notoriously difficult to reach through email alone.
- Hard-to-reach procurement buyers
- Cold email alone wasn't generating enough pipeline
- Needed coverage across Benelux, DACH, and France
- Enterprise sales cycle requiring senior-level engagement
Targeted calling into procurement decision-makers
We built a calling programme focused on procurement leaders at enterprises running complex tendering processes.
20 qualified demos per month, consistently
Tendereasy now receives a reliable flow of qualified meetings with enterprise procurement decision-makers across three European markets.
What made this engagement successful
- Procurement domain expertise — Callers who understand tendering processes, RFx workflows, and procurement pain points.
- Phone over email — Procurement leaders rarely respond to cold email. A phone call in their language gets through.
- Consistency — 20 meetings per month, every month, giving Tendereasy a predictable pipeline they can plan around.
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