Trayport
How Lynn built a consistent pipeline of 20 qualified meetings per month with senior procurement decision-makers in metals and energy markets.
Markets: UK, DACH, Nordics
Needed consistent pipeline with senior decision-makers in metals markets
Trayport operates a procurement platform specialising in metals and energy trading. Their target buyers are senior procurement leaders at major industrial companies — a small, hard-to-reach audience.
They needed a reliable, repeatable way to generate qualified meetings without over-relying on events and conferences.
- Very niche target market — metals and energy procurement
- Small addressable market requiring precision targeting
- Senior buyers who rarely respond to cold email
- Needed consistent monthly pipeline, not sporadic bursts
Precision calling into a niche market
We built a highly targeted calling campaign focused on the metals and energy procurement space across UK, DACH, and Nordic markets.
Consistent 20 qualified meetings per month
Trayport now receives a predictable, steady pipeline of qualified meetings with exactly the right buyers — month after month.
What made this engagement successful
- Niche expertise — We understood metals markets and energy trading procurement well enough to have credible conversations.
- Precision over volume — In a small addressable market, every call had to count. Deep account research made the difference.
- Consistency — 20 meetings per month, every month. No peaks and troughs.
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