Outbound playbooks for supply chain software.
Everything we've learned from running thousands of outbound campaigns in supply chain, logistics, and procurement — shared openly.
Cold Calling Across Europe and the US in 2026
Market-by-market connect rates, industry benchmarks, and where cold calling stops being the right channel. Based on 1.1M+ dials across eight markets.
Why calling a French VP in French doubles your connects
The single variable most pan-European campaigns underspend on. Data for France, DACH, Italy, Spain, Portugal — and where language stops mattering.
The in-house SDR math for supply chain software
Fully-loaded costs line by line, ramp time, tenure, and what $400–570K of SDR spend actually produces in qualified meetings.
Pipeline Calculator
Plug in your deal size, sales cycle, and close rate. See the pipeline and revenue we guarantee to deliver in 90 days.
Case Studies: supply chain software outbound at scale
Alpega, Mintec, Volue, Descartes, Trayport, Meight, BuyCo — how we built their outbound engines, segment by segment.
Case · 001Alpega: 80+ qualified demos per month across 6 languages
Inside the largest outbound programme we run — how we structure a pan-European TMS motion, staff for language, and ship meetings weekly.
Case · 002Mintec by Expana: 30+ demos per month for commodity price intelligence
Procurement and FP&A buyers in consumer goods. A narrow ICP, a technical product, and what multilingual calling did for connect density.
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