Mintec by Expana

Needed enterprise demos with procurement leaders at major manufacturers

Mintec (now Expana) is a leading commodity price data and procurement intelligence platform. Their buyers are senior procurement leaders at $300M+ manufacturers — a notoriously hard-to-reach audience.

They had some inbound traction but no structured outbound programme to systematically reach their ideal customer profile across European markets.

• Target buyers are senior procurement leaders — highly gatekeepered
• Complex product requiring domain knowledge to pitch effectively
• Needed to reach across UK, DACH, France, and Benelux simultaneously
• Previous agency attempts had delivered low-quality meetings
• Sales team was spending too much time prospecting instead of closing

Precision outbound targeting procurement decision-makers

We built a targeted calling campaign focused exclusively on procurement and supply chain leaders at manufacturers matching Mintec's ideal profile.

30+ qualified demos per month

Mintec went from sporadic outbound to a consistent, predictable pipeline of 25+ qualified demos per month with exactly the right buyers at exactly the right companies.

What made this engagement successful

• Procurement domain expertise — Our callers could discuss commodity price volatility, category management, and procurement transformation with credibility.
• Strict qualification — Every demo was with a named decision-maker at a company matching the ICP. No padding the numbers.
• Multi-market coverage — Reached procurement leaders across UK, DACH, France, and Benelux with fluent speakers and multilingual email sequences.
• Speed — First meetings booked within 10 days of campaign launch.