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TMS / Logistics Software

Alpega Group

How Lynn helped Europe's leading transport management platform scale from zero outbound to 80+ qualified demos per month across 6 languages.

Markets: DACH, France, Spain, Italy, Benelux, Nordics

80+
demos per month
6
languages covered
6
European markets
0 to 80+
from standing start
Largest client engagement
Multi-language, multi-market, scaled outbound
The Challenge

Zero internal SDR capacity across six European markets

Alpega is a leading European transport management software (TMS) provider serving enterprise logistics operations. Their platform handles billions in freight spend annually — but their outbound sales engine didn't match the scale of their product.

They had no internal SDR team, no structured outbound process, and no way to reach decision-makers across the DACH, French, Spanish, Italian, Benelux, and Nordic markets in their local languages.

  • No SDR team or outbound infrastructure
  • Target buyers spread across 6+ European language markets
  • Enterprise sales cycle requiring senior-level conversations
  • Competitors actively calling into the same accounts
  • Internal hiring would take 6+ months per market just to ramp one rep
What We Did

Built a full outbound engine from scratch

We designed and deployed a coordinated outbound programme — calling and email — covering all six language markets. Fluent speakers were briefed on Alpega's platform, competitive landscape, and buyer personas, then live within two weeks.

1
ICP definition and list building
Mapped Alpega's ideal customers across each market — enterprise logistics operations, 3PLs, manufacturers with complex supply chains. Built targeted contact lists of VP/Director-level decision-makers.
2
Team recruitment and training
Recruited fluent native speakers across EN, DE, FR, IT, ES, and PT. Trained every caller on Alpega's product, competitive positioning, and enterprise logistics buyer pain points.
3
Script and email sequence development
Created market-specific call scripts that addressed local buying patterns and objections. Tested and iterated within the first two weeks of live calling.
4
High-volume calling (200+ dials/day) + email sequences
200+ dials per day across all six markets plus targeted email sequences. Every conversation handled by a human — no AI, no automation.
5
Continuous optimisation
Weekly performance reviews, script adjustments, and market prioritisation based on conversion data. Scaled up callers in high-performing markets.
"

Before you came along, we had very few positive leads in each country to work with. Now, thanks to your services, we have dozens of leads and over 30 demos in just a few weeks. It's incredible and a great return for us.

Giorgio Rossi
Business Development Director, Alpega
The Results

80+ qualified demos per month — and still growing

Within the first month, Alpega was receiving a steady stream of qualified demos with senior decision-makers across their target markets. By month three, we had scaled to a consistent 80+ meetings per month.

80+
qualified demos per month
6
languages covered natively
6
European markets
0 to 80+
meetings/month from standing start
Why It Worked

What made this engagement successful

  • Fluent teams in every market — on the phone and in the inbox
  • Domain expertise (TMS, freight management, supply chain operations)
  • Speed to market (live in 2 weeks vs 12+ months hiring internally)
  • Scale without overhead (output of a 6-person multilingual SDR team)
  • Cross-market intelligence

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