Kpler

Scaling outbound for a container tracking solution across global markets

Kpler is a leading commodity and energy data intelligence company. Following their acquisition of MarineTraffic, they needed to drive adoption of their container tracking solution among large manufacturers and shippers worldwide.

The challenge was reaching senior logistics and supply chain decision-makers at enterprises that ship thousands of containers per year — across Europe, North America, the Middle East, and Asia — and positioning container tracking as a must-have operational tool, not a nice-to-have.

• Global target market spanning multiple continents and time zones
• Needed to reach VP/Director-level logistics and supply chain leaders
• Highly competitive space with established visibility providers
• Enterprise buyers with long evaluation cycles
• Had to differentiate container tracking from generic supply chain visibility

High-volume global outbound combining calling and email

We launched a coordinated calling and email programme targeting manufacturers and large shippers globally. Callers were trained on container tracking use cases, competitive differentiation, and the specific pain points of managing ocean freight visibility.

19 qualified demos per month with global enterprises

Kpler achieved a consistent flow of 19 qualified demos per month with senior logistics and supply chain leaders, including meetings with some of the world's largest manufacturers and consumer goods companies.

What made this engagement successful

• Global scale — coordinated outbound across Europe, North America, Middle East, and Asia
• Container tracking expertise — callers understood ETA reliability, demurrage, and ocean freight operations
• Enterprise-calibre pipeline — Nestlé, Ford, Stellantis, Merck, and other Fortune 500 companies booked within weeks
• Speed to results — 19 demos in the first month from a standing start