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Ocean Shipping Software

BuyCo

How Lynn helped an ocean container shipping platform book 67 qualified demos with senior logistics leaders at companies like Siemens, Ferrero, and thyssenkrupp.

Markets: DACH, France, Spain, Benelux, UK, Italy, Turkey

67
demos booked
13+
demos per month
7
European markets
VP/Director
average seniority
Enterprise pipeline
Siemens, Ferrero, thyssenkrupp, Stellantis, Evonik, EssilorLuxottica
The Challenge

Enterprise buyers spread across seven European markets

BuyCo is an ocean container shipping platform that centralises execution, visibility, and collaboration for large shippers. Their ideal customers are EUR 250M+ manufacturers and consumer goods companies shipping thousands of containers per year.

Reaching VP- and Director-level logistics leaders across DACH, France, Spain, Benelux, UK, Italy, and Turkey required fluent speakers who understood container shipping operations — not generic SDRs reading a script.

  • Target buyers are senior logistics leaders at EUR 250M+ enterprises
  • Seven European language markets to cover simultaneously
  • Highly technical conversations around container shipping workflows
  • Needed to position alongside existing ERP, TMS, and freight forwarders — not as a replacement
  • Long enterprise sales cycles requiring qualified, senior-level conversations
What We Did

Fluent callers trained on container shipping operations

We deployed native-speaking callers across all seven markets, each trained on BuyCo's platform, competitive positioning against visibility-only tools (Project44, FourKites), and the specific pain points of large-scale container shipping.

1
ICP mapping across seven markets
Identified enterprise manufacturers, consumer goods, and chemical companies with high container volumes and dedicated logistics teams across DACH, France, Spain, Italy, Benelux, UK, and Turkey.
2
Caller training on ocean shipping
Every caller briefed on container shipping workflows: bookings, vessel selection, SI/VGM documentation, D&D costs, and ETA reliability. Positioned BuyCo as complementary to existing ERP and TMS.
3
Multi-channel outbound launch
High-volume calling plus targeted email sequences across all markets. Conversations focused on diagnosing current shipping management — not pitching.
4
Continuous qualification refinement
Tightened qualification criteria based on container volume thresholds and decision-maker seniority. Weekly reviews to prioritise highest-converting markets and verticals.
The Results

67 qualified demos with enterprise logistics leaders

Within five months, BuyCo had a consistent stream of qualified demos with VP- and Director-level logistics leaders at major European enterprises — including multiple Fortune 500 companies.

67
qualified demos booked
13+
demos per month average
7
European markets covered
VP/Director
average seniority level
Why It Worked

What made this engagement successful

  • Domain expertise in container shipping — callers understood bookings, D&D costs, rollovers, and carrier management
  • Complementary positioning — never pitched BuyCo as a TMS replacement, always as a shipping-specific layer alongside existing systems
  • Enterprise-grade conversations — qualified on container volume, logistics team structure, and decision-making authority
  • Seven markets, one coordinated engine — fluent speakers in EN, DE, FR, ES, IT, NL, and TR

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