Volue

Reaching senior decision-makers across European energy and commodity trading

Volue is a Norwegian energy software company providing trading, forecasting, and grid technology to Europe's largest power producers, traders, utilities, and grid operators. Their buyers — Heads of Trading, VP Energy Markets, Chief Power Traders — are notoriously hard to reach: small in number, deeply technical, and inundated with vendor pitches.

They needed enterprise demos with Tier 1 European energy houses without building an in-house multilingual SDR team across Nordics, DACH, France, UK, and Iberia.

• Small, hard-to-reach pool of senior energy trading buyers
• Multilingual coverage required across Nordics, DACH, France, UK, Iberia
• Needed to differentiate Volue against established energy software competitors
• Highly technical buyers expecting domain-fluent conversations

Multilingual outbound into European energy and trading houses

We launched a coordinated calling and email programme targeting senior energy trading, power markets, and renewable operations leaders at Tier 1 European energy houses, banks, and grid operators.

13+ enterprise demos per month with Tier 1 energy houses

Volue engaged 70 enterprise leads in the first two months — including booked demos with TotalEnergies, EDF Trading, Mercuria, Siemens Energy, Ørsted, INEOS, National Grid, Crédit Agricole CIB, and Alpiq.

What made this engagement successful

• Domain expertise — Callers spoke the language of energy trading: power markets, balancing, forecasting, and renewables.
• Tier 1 access — Booked Heads of Trading and VP Energy Markets at TotalEnergies, EDF, Mercuria, Ørsted, and others.
• Multilingual coverage — Native-speaking outbound across Nordics, DACH, France, UK, and Iberia.
• Acceleration — Demo volume increased month over month as the playbook locked in.