Freightgate

Reaching enterprise shippers in a saturated freight tech market

Freightgate offers a freight rate management platform for ocean and air shipping procurement. They needed enterprise demos with shippers managing high freight volumes across Europe — buyers who are already drowning in pitches from established TMS competitors.

Their target audience — VP Supply Chain, Heads of Logistics, Procurement Directors at retailers, F&B brands, and industrial manufacturers — is notoriously hard to reach through email alone, and Freightgate didn't have the in-house SDR capacity to run a multilingual European outbound programme.

• Crowded freight tech market with established TMS competitors
• Hard-to-reach enterprise supply chain and procurement buyers
• Multiple European geographies and languages to cover
• Enterprise sales cycles requiring senior decision-maker engagement

European outbound focused on enterprise shippers at scale

We launched a multilingual outbound programme targeting senior supply chain and procurement leaders at large European shippers, with calling and email designed around freight rate management pain points.

~20 enterprise demos per month across Europe

Freightgate engaged 160+ enterprise leads in the first two months of activity — including booked demos with Chanel, Primark, Heineken, Danone, Dr. Oetker, Coca-Cola HBC, Stellantis, Philips, and Reckitt.

What made this engagement successful

• Enterprise focus — every demo a senior buyer at a household-name retailer, F&B brand, or industrial manufacturer.
• Multilingual coverage — fluent calling in English, German, French, Italian, and Spanish across European markets.
• Freight tech expertise — callers spoke the language of rate management, freight procurement, and ocean/air spend.
• Speed — 16 booked demos in the first full month from a standing start.